The mission of « ..né.à Beyrouth » 's cinema department is to contribute to the development of Lebanon's cinema industry. The company intervenes at the development or the Line production stage of the film, depending on where the project stands at that moment with regards to the scenario, the financing and the general planning. The cinema department is interested in :

1. The Development and the Co-production of fiction feature length movies and documentaries by the unit

2. The Line Production of fictions (short and feature length) and documentaries

Despite the ever growing popularity of the internet and video productions, TV Commercials remain an important element of a company's B2C communication mix. « ..né.à Beyrouth » recently included the production of TV commercials in its product offering and will further develop this department in the coming months.

The Middle East is undoubtedly a notoriously fertile region for the production and distribution of Music Videos. « ..né.à Beyrouth » has been at the forefront of Lebanon's Music Video production since 2004, working with a set of brilliant directors who have blended image and sound for such renown artists as Haifa Wehbe, Myriam Fares, Yara and Diana Haddad.

Today's communication environment is witnessing the breakthrough and rapid growth of corporate communication and its multiple usages thanks to new technology. Taking this trend into consideration, « ..né.a Beyrouth Production » has developed a network of film directors specialized in the corporate film format adapted to the communication needs of each company or institution. The cost of production of such movies is substantially inferior to the cost of making a regular TV commercial.
The main formats include Company Documentaries, Showreels, Viral Videos and Internal Video Communication.
Moreover, « ..né.a Beyrouth » offers to plan out a distribution strategy for these institutional films: DVD, Internet, Mobile Phones, TV...